Privacy policy

This Privacy & Cookies Policy explains how Yashwanti London collects, uses, stores, and protects your personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Data Controller:
Yashwanti London
52–56 The Broadway
Southall, England
UB1 1QB

Company Registration Number: 14167167

For any privacy-related enquiries, please contact us at:

Email: privacy@yl.com

1. Information We Collect

We collect personal information to process your orders, provide customer support, and improve your shopping experience.

Information You Provide to Us

This may include:

  • Full name

  • Billing address

  • Delivery address

  • Email address

  • Telephone number

  • Order history

  • Measurements and sizing information (for made-to-measure orders)

  • Marketing preferences

Payment Information

Payments are processed securely through trusted third-party payment providers, including card processors and Klarna where applicable.

For security reasons, we do not store full payment card numbers or payment credentials.

Technical & Usage Information

When you use our website, we may automatically collect:

  • IP address

  • Browser type and version

  • Device information

  • Operating system

  • Website usage information

  • Cookie and tracking data

This information helps us understand how visitors use our website and improve our services.

2. How and Why We Use Your Information

We only use your personal information where we have a lawful basis to do so.

To Perform Our Contract With You

We use your information to:

  • Process and fulfil orders

  • Deliver products

  • Manage returns, refunds, and exchanges

  • Communicate about your order

  • Provide customer support

To Meet Legal Obligations

We may retain and use information where required by law, including for:

  • Tax reporting

  • Accounting requirements

  • Fraud prevention

  • Consumer protection compliance

Legitimate Interests

We may use your information where it is necessary for our legitimate business interests, including:

  • Improving our website and customer experience

  • Developing products and services

  • Preventing fraud and misuse

  • Understanding customer behaviour

  • Sending relevant service-related communications

You have the right to object to processing carried out on the basis of legitimate interests.

Consent

Where required, we will ask for your consent before:

  • Sending marketing emails

  • Using non-essential cookies

  • Displaying personalised advertising

You may withdraw your consent at any time.

3. Sharing Your Information

We only share personal information when necessary to provide our services or comply with legal obligations.

Your information may be shared with:

Delivery & Courier Providers

To enable delivery of your orders.

Payment Providers

Including card processors, Klarna, and other approved payment services.

IT, Hosting & Analytics Providers

To operate, maintain, secure, and improve our website and systems.

Professional Advisers & Legal Authorities

Where required by law or to protect our legal rights.

Our Commitment

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

4. Your Data Protection Rights

Under UK data protection laws, you have the right to:

Access Your Data

Request a copy of the personal information we hold about you.

Correct Your Data

Request correction of inaccurate or incomplete information.

Delete Your Data

Request deletion of your personal information in certain circumstances.

Restrict Processing

Request that we limit how your information is used.

Object to Processing

Object to processing based on legitimate interests or direct marketing.

Data Portability

Request transfer of your information to another organisation where technically possible.

Withdraw Consent

Withdraw any consent previously given for marketing communications or cookie usage.

Exercising Your Rights

To exercise any of your rights, please contact:

Email: privacy@yl.com

We will respond to requests in accordance with applicable data protection laws.

Complaints

If you are unhappy with how we handle your personal information, you have the right to lodge a complaint with:

Information Commissioner's Office (ICO)

We would appreciate the opportunity to address your concerns first and encourage you to contact us before making a formal complaint.

5. Cookies

Cookies are small text files stored on your device when you visit our website.

They help us provide essential functionality, improve performance, and personalise your experience.

Essential Cookies

These cookies are necessary for the website to function properly, including:

  • Shopping basket functionality

  • Checkout processes

  • Security features

  • Account login functionality

Because these cookies are essential to the operation of the website, they cannot be disabled through our cookie management tools.

Analytics Cookies

Analytics cookies help us understand:

  • How visitors use our website

  • Which pages are most popular

  • How customers navigate the site

  • Areas where improvements can be made

Analytics data is generally collected in aggregated form and does not directly identify individuals.

Marketing Cookies

With your consent, marketing cookies may be used to:

  • Display relevant promotions

  • Measure advertising effectiveness

  • Personalise advertising content

  • Show relevant offers on our website and third-party platforms

Managing Cookie Preferences

When you first visit our website, you will be presented with a cookie banner allowing you to:

  • Accept all cookies

  • Reject non-essential cookies

  • Manage your cookie preferences

You may update your preferences at any time through:

  • The Cookie Settings link on our website, or

  • Your browser settings

Please note that disabling essential cookies may affect the functionality of the website.

Contact Us

If you have any questions about this Privacy & Cookies Policy or how we handle your personal information, please contact us:

Yashwanti London
52–56 The Broadway
Southall, England
UB1 1QB

Email: privacy@yl.com

Company Registration Number: 14167167

Registered in England & Wales.

Last Updated: 15/06/2026